FREE CREATOR TOOLS
Conversion and funnel calculator
Calculate conversion between visitors, clicks, leads and subscriptions with a four-stage funnel.
The tools run in your browser. A private result is stored only if you choose to save it to your account. We never ask for social passwords or tokens.
Your result
Complete the fields to get a result using your own data.
Your inputs changed. Calculate again before copying, downloading or saving.
Saving sends the result to your private account; calendars include their entries. Photos are never sent, and individual audit answers are not stored. You can delete results.
How to interpret your result
Use unique people from the same period, campaign and cohort. Each stage must be a subset of the previous stage. We divide each stage by the preceding one and calculate subscriptions over the initial total.
Tool limitations
Do not mix repeated impressions with unique people or automatically attribute changes to a campaign. A zero denominator is shown without a percentage because no rate can be calculated.
If you need help interpreting your data and organizing your traffic strategy, we can review your situation with you.